Voice Interface Tech: Changing the Hospitality / Tourism Industry

Voice interface technology is rapidly expanding into new industry sectors. It is transforming the hospitality and tourism industry right now.


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200 Billion apps downloads in 2017 – What the..!?

Building apps is a specialist skill and knowing where to focus is paramount. Servicing micro-moments is where apps succeed.


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How to choose an Agency with an Empowered Team Culture

By redefining processes, methods, and structures that did not reinforce the core power of our team’s collaborative capacity, we have been able to achieve total…


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What Does Voice Mean For Australian Brands?

For those of us old enough to remember, the start of search engine marketing, app development and social media wasn’t all fireworks and glitter. It snuck up on…


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Education Providers Could Be Tripling Their Leads With This Facebook Leads Methodology

Could Facebook be your next lead generation tool. Find out how you can leverage Facebook to grow your customers.


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Analyse Human Behaviour When Planning Paid Media Flighting

To make the most of paid media flighting, you need to plan your entire campaign around the needs, expectations, and behaviours of your customers.


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Shape Yield and Pricing Strategies Around Customer Behaviour

Transforming user data into a meaningful action plan – is what separates casual users of analytics platforms from marketing industry users of analytics.


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Continuous Integration and Continuous Delivery (CI/CD): The Key to Seamless Software Delivery

As businesses are increasingly reliant on a large number of software applications to operate smoothly, agencies and software providers are under more pressure…


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Design What Your Customer Wants, Not What You Think is Right

UX design is the intentional practice of creating a purposeful experience for a target audience by identifying and meeting their expectations.


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How Can Building a Design System Future-Proof Your Product?

There is no set-and-forget solution for design. Incorporating a design system as the foundation of creative development ensures that your brand remains…


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Is the Google Search Results Page Your Next Homepage?

SEO is changing, and only the best-prepared websites will retain top rankings. Prepare your website for the next generation of SEO by taking control of…


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The AdNews Top 10 Australian ads of 2017

This year was a good year for epic ads, and thoughtful ones. This is the AdNews pick of ads that caught our eye and blew our minds.


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Deepend launches Australia’s First-ever Voice Experience Agency – VERSA

VERSA becomes the first enterprise-level Voice Experience (VX) agency in Australia set to lead the charge of empowering brands in the voice activated age.


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Flordis Shines Spotlight on Cognitive Health with ‘Love Your Mind’ Experiment via Deepend

Flordis via Deepend Group, is encouraging Australians to actively foster their cognitive health and 'love their minds' following research which revealed that…


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SoDA Report Reveals Digital Differentiation is Disappearing Whilst Investment in Tech Booms

New study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment for machine-based technologies…


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Why we’re Witnessing the Death of the Department

The days of client briefs cascading down through the various departments of an organisation are gone, replaced by small teams of polymaths who can meet the…


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Introduction to Design & Design Thinking

When we talk about “Design Thinking” it is impossible not to quote the phrase directly from the man that coined it a decade ago.


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New Maxibon App is Tinder for Ice-cream Lovers

Maxibon has released the Tinder of ice-cream apps, encouraging mates to "Never Smash Alone". Created by digital agency Deepend, the ‘Snakr’ app encourages…


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Deepend Partners with Human Rights Commission to Launch Gender Equality Report

Independent digital marketing and communications agency Deepend has partnered with the Australian Human Rights Commission to support the launch of a new report…


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Deepend appoints new Managing Director (Sydney)

Independent digital marketing and communications agency, Deepend, will enter an exciting new phase of development across its creative, tech and design…


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Click the Happy Button

Let's take a look at the potential power of adding an emotional layer to the functional web, aligning digital tools with the emotional spectrum of the human…


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RedBalloon -The Branded Experience

Deepend Group Founder and Chief Executive, Matt Griffin, and recently appointed CEO of RedBalloon, Nick Baker, met almost 15 years ago as part of a project to…


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Techniques for Fostering Innovation

This article looks at dealing with failure, redefining the deliverable of innovation, using a scientific approach to research, exploring corporate psychology…


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The Sh*tbox Rally: Innovation is a Journey not a Destination

Innovation requires trial and error – and sometimes a lot of it. So if you don’t see innovation as a journey, you could be in for a long, frustrating ride.


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Understanding Technical Debt in Software Projects

How we can unwittingly accrue a burden of hidden costs as a side-effect of change, growth, delay or just taking the ‘easy’ choices during software development.…


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