Social media presence is a ubiquitous component of every brands marketing toolkit. But how can you stand out in a sea of noise? The key to success is to carefully understand and map your key audience groups and their likes/dislikes.

The specific role of each social channel must first be defined, prioritising key brands and establishing quick wins and best practice. The aim is to create a future proof framework, reinvigorating key channels and stand out campaigns.

At Deepend we firmly believe in taking the time to establish a solid communications framework. One grounded in analytics and data, and driven by clear strategy. Our Social Media and Content Audit will provide you with just that, a solid framework around which to build your success on the appropriate social channels.

French mustard brand Maille wanted to build an engaged community, and ensure their unique story translated to a growing Australian audience.Through our social media and content audit, we were able to truly understand Maille's key brand pillars and points of difference. This allowed us to shape tailored content pillars, tone of voice and creative guidelines.Monthly content plans, key campaigns with the likes of celebrity chef Adrian Richardson, and other key influences, bloggers and media around seasonal spikes have led to an engaged and visually beautiful page, which is best in class for the brand worldwide.We continue to use rich content such as short videos and cinemagraphs to surprise and delight.

Our Social Media and Content Audit

The aim of our Social Media and Content Audit is to create a future proof framework, reinvigorating key channels and stand out campaigns. We recommend a key audit phase to identify the brand/SPC opportunity, followed by a test and learn phase kicking off ongoing activity. This will run in parallel with any existing digital strategy to ensure all channel, paid and SEO activity are aligned.

Summary of our approach:


Research into your current position and performance across social channels


Development of a content planning framework to reinvigorate your brands social eco-system


Refreshing content pillars for your brand

Download a detailed outline of how we'd structure a Social Media and Content Audit for your business

Hien Pham

Social / Digital Creative Strategist

E: P: (03) 8689 9860

Amanda Bosch

Consultant (Social Media & Content)

E: (02) 8917 7900

Kath Blackham

Managing Director - Melbourne

Chris Crammond

Managing Partner - Sydney