User experience design is about audience and their purpose - Who are the people you want to attract? What motivates them act? What do they find useful, usable, and desirable?

At Deepend, we believe great design can only be achieved by teams capable of empathising with the people they are designing for. The role of the UX designer is to lead this exploration, test ideas, prototype approaches, and maintain a user-centred ethos throughout the lifespan of a project.

We recently created a prototype for the Sydney Children’s Hospital Network that helped chronically ill patients and their carers to better manage their day to day medical needs. Through extensive interviews and client workshops we gained an in-depth understanding of how staff, patients and carers interact. From these insights we were able to design a connected application that enabled clearer communication and greater depth of insight into the ongoing patient needs.

Our research revealed the majority of patients use Android devices, so the My Health Memory app uses Google’s Material Design to ensure users are immediately familiar with the app’s navigation and structure.

Key medications, specialist appointments and regularly scheduled treatments are surfaced by the app as required by the patient, with more in-depth information and treatment history available within a few swipes of the menu.

Most importantly, the My Health Memory app was designed and tested in collaboration with end users, ensuring the product was meaningful and valued by those using it on a daily basis.

Core to this initial engagement with SCHN was our UX Design Audit, the perfect first step in understanding and shaping a structured response to improving their customer engagement.

Our UX Design Audit

Lay the strategic and structured groundwork for your success.

Summary of our approach:

Context Session

Creating a shared understanding of the business and problem context

Audience Engagement

Experience the product and engage with target audiences

Expert Review

A qualitative review of the product/service (Analytics data and user behaviour trends, Usability, Information Architecture, Content and User Interface Design)

Present recommendations and findings

Download a detailed outline of how we'd structure a UX Design Audit for your business

Glen Jeffreys

Consultant (UX & Behavioural Change)

E: P: (02) 8917 7900

Jason Magee

UX Designer

E: (03) 8689 9860

Chris Crammond

Managing Partner - Sydney

Kath Blackham

Managing Director - Melbourne